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On the morning of August 16, Daka China 2022 - Exploring Magnificent Landmarks in Shanxi Online International Communication Event, an event jointly organized by CRI Online of China Media Group and the Cyberspace Administration of Shanxi Province, and undertaken by cyberspace administrations of Yuncheng, Linfen, Xinzhou, and Lvliang Municipalities, raised its curtain in Yuncheng.

Official Launch of Daka China 2022 - Exploring Magnificent Landmarks in Shanxi Online International Communication Event

Influencers from the United Kingdom, Guatemala, Venezuela, the United States, Syria and other countries attended the launching ceremony.

Influencers at the launching ceremony

The Yellow River is the mother river of the Chinese nation, and the Yellow River culture is one of the most representative name cards of the Chinese culture. This event is the third stop of "Daka China" series, and it will focus on the theme of the Yellow River culture, experience the magnificent natural scenery, colorful cultural landscape and rich cultural heritage of the Shanxi section of the Yellow River, highlight the unique charm of the Shanxi section of the Yellow River basin, to promote the internationally the Yellow River culture in Shanxi.

The launching ceremony was held at the Yellow River Cultural Sculpture Expo Park on the bank of the Yellow River. As the music started, leaders, guests and representatives of foreign online influencers took the stage to inject golden sand, a symbol of the surging Yellow River, into the starting device, which announced the official launch of Daka China 2022 - Exploring Magnificent Landmarks in Shanxi Online International Communication Event.

Group photo of guests at the launching ceremony

Next, the foreign online influencers will visit the beautiful villages along the Yellow River in Yuncheng, Hukou Waterfall in Linfen, Qikou Ancient Town in Lvliang and Laoniuwan Valley in Pianguan County of Xinzhou, enjoy the most magnificent scenery extending for thousands of miles along the Yellow River with nine twists, witness the protection and inheritance of the Yellow River culture, record the development of Shanxi with great changes taking place every day from international perspectives and in international expressiveness, create down-to-earth exquisite works with warmth, to present a real multi-dimensional and comprehensive image of Shanxi.